How to turn the changing logistics workplace to your advantage
The changing role of logistics managers* is a topic we often return to in Eureka. As logistics has grown in importance, their responsibilities have become increasingly central to business operations. But what about the logistics employees on the warehouse floor? How will their role evolve in the coming years? Gian Schiava takes a closer look.
What factors are shaping the daily work of warehouse operatives? What new challenges do these employees and their employers face? And how might workers need to adapt to maintain an engaging and pleasant job. To find out, we’ve taken a dive into what various stakeholders are reporting on this topic. We also have some feedback to share from the warehouse frontline.
The warehousing and logistics sector reports
By now, we should all be aware that the logistics sector has been rapidly evolving, driven by digital trends like AI, e-commerce growth and automation. Manned and unmanned (transport) equipment such as AGVs, robotic arms, drones and AMR vehicles are helping to reduce errors and costs. We’ve seen traditional transport and storage companies evolving into large and sophisticated 3PL/4PL companies. These are taking over many of the logistics operations from manufacturers and wholesalers/retailers.
“We’ve seen traditional transport and storage companies evolving into large and sophisticated 3PL/4PL companies. These are taking over many of the logistics operations from manufacturers and wholesalers/retailers.”
Obviously, this has had impacts on the worker on the warehouse floor. The latest annual ‘Workmonitor’ survey from Randstad gives interesting insights. This global HR services provider offers support including temporary staffing, permanent placements, payroll and recruitment outsourcing. Randstad found that no fewer than 60% of roles were affected by AI and automation. Many workers felt unprepared and only 28% had access to proper training.
On the warehouse floor, operators are now expected to supervise robots, manage AI-driven systems and interpret data. Meanwhile, drivers are overseeing semi-autonomous conveyors, driving warehouse equipment that uses digital tools, and following routes determined by WMS software.
Order picking is one key area in which digital aids are improving efficiency.
Talent shortages and rising workloads seem to be presenting major challenges. The report concludes that employers need to develop opportunities for growth and training. They should be supporting people properly as tasks change from manual labour to a more technology-driven working environment.
Sander van’t Noordende, the CEO of Randstad, concludes: “We see a massive wake-up call in logistics. The worker who used to lift boxes now has to run more complex systems. We’re telling workers their job is going digital, but then they’re offered limited access to training – less than 3 in 10 get it. It’s time for employers to play catch-up and invest in their talents.”
Hays, another large recruiter, has published a report on how the logistics employment sector is expected to look in 2030. Naturally, Hays observes the same push from technology, resulting in the possible disappearance of 10 to 30% of the current jobs by 2030. However, at the same time, labour shortages will generate many new opportunities and improvements for workers.
The warehouse worker will interact with, supervise and maintain technologically advanced machines. Technology will also help to reduce workers’ strain and physical discomfort. There will be a continuing trend toward carrying out their tasks with less walking less and more driving.
Some will have added responsibilities, like those of a planner, data analyst, system auditor or traffic supervisor. Teamwork, in whatever shape, will remain a pillar in the logistics operation, so interpersonal skills will always be necessary. It’s notable that this report, too, mentions the need for better or more training for warehouse employees.
Continuous training is essential as operatives interact with increasingly technologically advanced machines and systems.
Examples from daily logistics practice
DSV, one of the largest providers of transport and logistics services, has certainly noticed this need. Its DSV Academy helps employees to develop themselves further. To give a few examples, talented people can become freight forwarders, health and safety specialists, (maintenance) engineers, customer service reps, facility supervisors or team leaders.
The company shares many stories from employees, talking about their jobs. Particularly striking are the positive experiences with internships and traineeships, which have enabled newbies to become thoroughly familiar with the work. As an example, one named Brandon tells how he became a freight assistant, but has already expressed his desire to become a team leader one day. An interesting detail is that DSV provides gym facilities and other amenities to its workers to maintain overall satisfaction.
Other examples come from Caterpillar Logistics, which makes much use of the job rotation principle to create multiskilled workers. Mainfreight is backing its ‘Special People, Special Company’ motto with annual investments in a large variety of professional training opportunities. These cover topics like occupational health and safety, dangerous goods, driving skills, customer case studies or even sales skills.
Materials handling is getting easier
As automation and robotics are finding their way into our warehouses, the work of moving and storing goods isn’t disappearing – it’s becoming smarter, safer and even more enjoyable for the people on the floor. Modern materials handling equipment is designed not just for efficiency but for the operator’s comfort, safety and an overall positive work experience.
Ergonomics and comfort
Gone are the days of constantly pulling manual pallet jacks and endlessly bending, lifting, or stretching. Lithium-ion battery-powered pallet trucks are agile, responsive and easy to handle. They allow operators to move pallets and goods with less strain and more confidence. Features like ‘follow-me’ buttons on order pickers let the truck move alongside the operator, while height-adjustable forks remove repetitive bending and reaching. Also, manufacturers have been able to reduce vibrations and noise, making the workday more pleasant.
Ergonomic materials handling equipment, like this pedestrian power pallet truck, makes the job more enjoyable.
Some have developed a complete approach, like the driver-centred experience from Cat® Lift Trucks that prioritises the operator’s needs right from the design stage. Happy drivers guaranteed!
Safety
Safety features also improve the work experience. Automatic speed control when cornering, cameras for better visibility, anti-sway systems for high lifting masts, and presence detection systems all help to keep operators confident. These technologies make physically demanding tasks less stressful and give operators the peace of mind to focus on their work, not on potential hazards.
In short, smart technology in warehouse equipment helps in creating a workplace that’s safer, more comfortable and, not least, really enjoyable.
Could warehouse work be the future for you?
Warehouse work is changing, but if anything its appeal is increasing. Of course, logistics workers will have to adapt to technological evolution, but they will also have new roles like supervising machines, analysing data and problem-solving. This is great if you like being creative and taking the initiative. Meanwhile, the work will certainly become less physically demanding.
If you’re hunting for jobs, watch out for companies that provide proper training and career growth paths. Look also for those who emphasise fun and comfort, by providing things like gyms, showers or social gatherings. You’ll discover that, despite all the changes, the warehouse floor remains a dynamic and rewarding place to build a career.